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Wednesday, April 30, 2008 Direct Marketing Planning Tool Reviewed

My ROI calculator -- designed for b2b marketers seeking assistance in calculating campaign and annual marketing plan ROI -- was just reviewed in Sales and Marketing Management Magazine in a review entitled "Charting ROI on the fly."

Here's an excerpt:

"Measuring return-on-investment may never qualify as a fun endeavor, but thanks to homme6, it's now become a much easier one to undertake."

Visit for more information and to purchase the spreadhsheet tool.