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Wednesday, April 30, 2008

MarketingForecasting.com Direct Marketing Planning Tool Reviewed

My MarketingForecasting.com ROI calculator -- designed for b2b marketers seeking assistance in calculating campaign and annual marketing plan ROI -- was just reviewed in Sales and Marketing Management Magazine in a review entitled "Charting ROI on the fly."

Here's an excerpt:

"Measuring return-on-investment may never qualify as a fun endeavor, but thanks to homme6, it's now become a much easier one to undertake."

Visit MarketingForecasting.com for more information and to purchase the spreadhsheet tool.

-ip