What Marketers Can Learn From Trial Attorneys

It is often said the a court case for which a jury is involved is usually over before it starts. Why? Because you need to get the right people on the jury. As marketers, our targeted audience(s) serve as our jury. We need to first select the right audience to achieve whatever it is our objective may be, then deliver the right message in the right way at the right time. If we choose the wrong people, then regardless of what we do or which tools we use (e.g. direct mail, advertising, integrated campaigns, podcast promotions, etc.), then our chances of success our diminshed from the get go.

Moral of today's blog posting: choose wisely to make sure you don't end up with "12 Angry Men."